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Service Launch Press Release - 10 December, 2008
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<p><span class="caps">FINAL</span> <span class="caps">RELEASE</span></p>
<p><span class="caps">WINEALIGN</span> <span class="caps">DELIVERS</span> <span class="caps">OBJECTIVE</span> <span class="caps">REVIEWS</span> <span class="caps">AND</span> <span class="caps">RANKED</span> <span class="caps">LISTS</span> OF <span class="caps">TOP</span> <span class="caps">RATED</span> <span class="caps">WINES</span> <span class="caps">CURRENTLY</span> IN <span class="caps">STOCK</span> AT <span class="caps">ONTARIO</span> <span class="caps">GOVERNMENT</span> <span class="caps">WINE</span> <span class="caps">STORES</span></p>
<p>Prioritized and personalized wine recommendations delivered directly to the wine lover’s computer, Blackberry or iPhone</p>
<p>Toronto, Ontario (December, 10th, 2008) – Uncork Solutions Inc., a provider of innovative web 2.0 based solutions, announced today the general availability and launch of WineAlign (http://www.WineAlign.com), the ultimate on-line service to help Ontario consumers make more informed purchase decisions at their local government wine stores. Designed by consumers for consumers, the new web and mobile based service provides wine lovers with access to professional reviews from multiple critics. Using an innovative ranking formula wines are listed by “critical consensus score” which guides consumers toward wines that are generally well reviewed and currently in inventory at their local store. In addition to being able to search for specific wine types and varietals within a specified budget range and geographic region, WineAlign contains interactive web 2.0 social networking features that allow users to create their own profiles, tailor results to suit their own taste preferences, establish personal cellar inventories, provide their own wine ratings and dialogue with other wine loving friends.</p>
<p>“WineAlign truly represents the next evolution of access to wine information for consumers”, said David Lawrason, vice-president of Wine at Uncork Solutions. “After trying to communicate wine to consumers for over 20 years, I am thrilled that Ontarians now have unprecedented access to reviews from multiple critics and the right tools to help them make smarter purchase decisions at their local wine stores.”</p>
<p>WineAlign currently contains over 2000 objective wine reviews from top independent critics such as David Lawrason, Anne Martin, Rod Philips and Toronto Life. Reviews from multiple critics for hundreds of additional wines will be added on a bi-weekly basis. The service also offers a convenient “New Releases” feature that provides consumers with previews and multiple critical ratings of upcoming New Release wines on a bi-weekly basis.</p>
<p>In addition to accessing the service via a personal computer, Top Picks, Food Match and New Release recommendations can be easily accessed from Smartphone devices such as Blackberry or iPhones (http://m.winealign.com), dramatically enhancing the wine discovery and purchase decision experience for the consumer while they are shopping in their local government wine store.</p>
<p>“The wine purchasing experience is still intimidating for a large number of consumers and many purchasers readily admit that they buy wine by chance or on impulse.” said Bryan McCaw, president and founder of Uncork Solutions. “WineAlign’s goal is to inform and educate consumers about the wines available for purchase in Ontario which will improve the wine discovery and purchase experience and save consumers money by reducing costly purchase mistakes.”</p>
<p>For more information, visit www.WineAlign.com .</p>
<p>About Uncork Solutions</p>
<p>Uncork Solutions Inc., is a leading information technology company, providing innovative web 2.0 solutions. The company’s WineAlign service provides consumers with premium wine based content and practical tools to help consumers make smarter, more informed wine purchase decisions at their local wine store.</p>
<p>Contact :</p>
<p>Denise Fawcitt<br />
Vice-President – Marketing<br />
Uncork Solutions Inc.<br />
416-918-4828<br />
[email protected]</p>